I tell stories and lead teams

that sell stuff and build brands

at the same time.

Where people with ridiculously specific tastes find that exact thing, designed by artists around the world
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Redbubble (2020-2023)

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Making online shopping easier and cheaper for Australian families, and a lot more fun
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Catch (2017-2020)

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Peddling outrageous deals to a community of vociferous geeks on the world’s first daily deal site
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Woot (2004-2014)

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Some fascinating startups (and not-so-startups) let me put words in their mouths, too
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But wait! There’s more!

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Senior copywriter
Creative strategist
Enormous nose

Obligatory bio that nobody will read

Hey, I’m Jason. I don’t think you have to choose between converting customers and making them fall in love with your brand - in fact, you always have to do both. I’ve done exactly that for more than 15 years now, across demographics, industries, and continents.

Growing up, I got my sense of humor from Mad magazine, my work ethic from the Midwest, and my bullshit detector from punk rock. Not sure where my nose came from. Just lucky, I guess.

My resume and my LinkedIn have the whole story. Learn how I’ve led teams, launched brands, even helped land a couple of big-bucks acquisitions. Better yet, contact me for the full Jason Toon experience.